Skip to main content Skip to site footer
Club News


9 May 2013

Stevenage FC is delighted to announce it has been awarded ‘The Football League Family Excellence Award’ for the 2012/13 season.

Created in 2007, the Award recognises the outstanding experience clubs provide for young fans and families at their grounds. The winners are decided by an independent assessment, using ‘mystery shopper’ families commissioned by The Football League, at all 72 League clubs during the 2012/13 season.

47 clubs from across all three divisions of The Football League were given the Award for 2013 – with eight clubs securing it for the sixth year running. A total of four also won the award for the first time this year.

Dave Toyn, Marketing Manager at the club comments, “We are very pleased to have won a Family Excellence Award for the 2012/13 season, with the judges highlighting numerous examples of good practice they noticed when it comes to attracting families to the stadium. 

“Whilst this award - which is the second time we have been recognised in our three years in the Football League - is a step in the right direction, we still believe there is plenty that can be done as we look to attract the next generation of fans and their families to The Lamex.

"We therefore look forward to working even closer with our supporters and colleagues at The Football League as we look to build on what is already in place, fine-tune the family experience and take junior fan engagement to the next level in the forthcoming season."

In announcing the successful clubs, Football League Chairman, Greg Clarke, said: “The Football League Family Excellence Award provides clubs with a benchmark in their efforts to attract families through their gates.

“It is hugely encouraging to see so many clubs receiving the accolade, demonstrating The Football League’s commitment to securing the next generation of fans.”

With greater use of family areas, match day entertainment and family pricing initiatives, the 2012/13 season has seen an increasing focus on making the experience itself more compelling.  

The provision of specific pre-match information for families and first-time fans, dedicated family stadium entrances, specially trained family area receptionists, technology-supported entertainment, and a comprehensive effort to rid family areas of abusive language and anti-social behaviour, have all combined to increase the benchmark.

The judges were particularly impressed with the efforts clubs are making to engage with families through match day entertainment, refreshment facilities and mascot activities, all ensuring they can enjoy the match in a dedicated, safe, welcoming and entertaining environment.

The Football League also aims to give encouragement to those clubs that have not been successful this time around. Best practice guidance, benchmarking feedback and training will be available to the remaining clubs to encourage their efforts towards achieving the mark next season.

The Football League has also recognised the clubs delivering the very best family experience in each division through the ‘Family Club of the Year’ award at this season’s Football League Awards. AFC Bournemouth, Brighton & Hove Albion, Cardiff City, Doncaster Rovers, Oxford United and Plymouth Argyle were shortlisted for the award with Cardiff City being announced as eventual overall winners. AFC Bournemouth picked up the League 1 award with Plymouth Argyle were crowned League 2 winners. The Football League Awards were held on 24th March 2013 at The Brewery in Central London.  For more information, visit

Advertisement block