Stevenage FC is surprised and dismayed to note that new parking restrictions have been implemented at Fairlands Valley which would cost fans £5.20 to park on a match day.
New signs have recently been installed at the car park opposite The Lamex Stadium by Euro Car Parks, on behalf on Stevenage Borough Council, which indicate this tariff is only applicable on match days.
The signs indicate that payment is by phone only and failure to comply with the fee may result in the issue of an £90 parking charge notice.
At a time when the Club is working hard to raise attendances and attract the next generation of fans to The Lamex Stadium, the sudden appearance of these new parking restrictions appears counter-productive and looks set to affect both Club and its loyal supporters.
Chief Executive Barry Webber commented, "This action, without any prior warning and targeted only at our fans is disgraceful. With this action the Council has shown its total disregard for the Club's survival and financial struggle.
“This will have a detrimental effect on our match day attendance whilst also having a major impact on our match day staff who also use this parking facility. The Council has introduced something that will strangle the lifeblood from the Club."
It is particularly disappointing timing when earlier in the week the Club was pleased to announce a trial period of free parking at Roaring Meg retail park, following discussions with park management, although fans are reminded this only applies to midweek fixtures and does not apply at weekends.
Stevenage FC will remain in discussions with Stevenage Borough Council regarding Fairlands Valley, but can confirm that the new parking restrictions will not be enforced for the visit of Coventry City this weekend.