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PASSION, PRIDE, AMBITION - IT'S IN OUR DNA!

20 June 2014

Watch our new flagship brand film

Over the past six months Stevenage Football Club has been working with leading creative agency Forever Beta and production company Mocha TV to create a brand proposition and visual identity for the Club

Both Forever Beta and Mocha TV have previously worked with several Premier League Clubs to help engage their respective fanbases through similar means, yielding impressive results.
 
Barry Webber, Chief Executive, said, “We operate in a hugely competitive market where Premier League clubs, namely Arsenal and Spurs, dominate the local fanbase. 
 
“Stevenage FC is a young, progressive Club and more adaptable to the modern world than those with no brand equity. So we’ve evaluated and created a brand DNA that can run through the blood of the Club to help galvanise support and use influential fans to attract new one.

"This is an opportunity for Stevenage FC to do things differently and get noticed because what we know is that engaged fans are also much more likely to start to take part in a conversations about Stevenage FC, and share its content. 
 
“Passion, Pride and Ambition are at the heart of the Club’s values and this has been central to our thinking. So in partnership with Forever Beta and Mocha TV we have launched an emotive, hearts and minds flagship film that brings our identity to life -something we hope the entire community can be proud of.”

You can watch our new flagship brand film below. If it makes you feel as proud about Boro as it does for us, help spread the word about Stevenage FC by sharing the film among family and friends by email and social media. Tweet us your reaction on Twitter or leave us a comment on Facebook!

Better still, if it makes you want to be part of the Stevenage FC adventure then click here to find out about our season tickets.


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