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Club News

Groundbreaking 'Residents Letter' campaign launched

18 September 2018

Club News

Groundbreaking 'Residents Letter' campaign launched

18 September 2018

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An invitation from us, to you...

The Club has today launched an exciting new marketing campaign to engage with the town by distributing 44,000 letters to its residents and those in surrounding villages.

Written by the Club’s First Team Manager Dino Maamria, the Residents Letter is aimed at encouraging the towns residents to engage with the football club, by offering two tickets for just £10!

The offer is available across eight of the Club’s forthcoming home EFL League Two matches this season and comes into effect from Saturday 6th October when we welcome Colchester United to The Lamex Stadium.

The letter aims to educate residents about the importance and value of their local football club, whilst providing them with an opportunity to experience a matchday for just £5 per person.

The offer is open to any residents, of any age, in any stand, upon production of their Residents Letter and proof of address. The offer is available for the following matches:

  • Sat 6th October: Colchester United (3pm)
  • Sat 20th October: Crewe Alexandra (3pm)
  • Tues 23rd October: Port Vale (7:45pm)
  • Sat 3rd November: Oldham Athletic (3pm)
  • Sat 24th November: MK Dons (3pm)
  • Sat 22nd December: Mansfield Town (3pm)
  • Sat 12th January: Crawley Town (3pm)
  • Sat 26th January: Forest Green (3pm)

Commenting of the campaign CEO Alex Tunbridge stated, "The Residents Letter campaign provides us with an opportunity for the first time to fully reach out to the residents of the town and to educate and remind them about their local football club.

"For the Club to have had an average home attendance of just 2,611 last season, in a town of 88,000 residents, it suggests that something is not working.

"We are seeking to improve our stadium, matchday experience and engagement with the community on a daily basis, in a bid to become further embedded and valued within our community. We now need the people of the town to come and play their part in supporting their local club."

The Residents Letters will be distributed to 44,000 selected homes within the town and surrounding villages during September. The ticket offer can be redeemed in person upon production of the Residents Letter and Proof of Address from the Club Shop.

Upon redemption, townsfolk will receive a handy Matchday Guide that includes three vouchers to use upon their visit, including a drinks and club shop coupon, along with the chance to win a Season Ticket in 2018/19.

A group of First Team players and Management Team members kick-started the initiative on Tuesday afternoon by delivering letters down a Stevenage street accompanied by members of the national and local media. Read all about it here.

If you are one of the lucky residents that receives a letter through your door, use the hashtag #WeAreStevenage to share the news with the rest of the world.

For further information or any queries regarding the Residents Letter, please email or call 01438 223223.


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