Last year, the Burger King® brand announced it was sponsoring Stevenage FC with the goal (no pun intended) of turning a real-world League Two team, into the biggest club in the online gaming world...
The Stevenage Challenge campaign was a huge success and now, the home of the Whopper® wants to do the same with the club’s women's team. To support inclusivity in the sport, the Burger King® brand is sponsoring Stevenage FC Women under the same terms and conditions, and at the same level, as the men’s team.
As part of the sponsorship, Burger King created the Burger Queen® logo, symbolising the sponsorship of the women’s team of Stevenage FC. The new logo will be proudly displayed on the team’s kit throughout the 20/21 season and to celebrate the launch of the sponsorship, the site of the Stevenage Burger King® restaurant has been rebranded to ‘Burger Queen®’.
Playing for Stevenage FC is hard. Playing for the women’s team shouldn’t be harder. To show support, fans can purchase the limited-edition Burger Queen kit from the official Stevenage FC store at stevenagefcshop.com.
“After successfully spotlighting the talent of the Stevenage FC men’s team last year, we wanted to do the same for the women’s team in 2020,” said Soco Nunez, Marketing Director of Burger King® UK. "The women’s team faces the same challenges and hurdles as the men’s team and it’s only fair that it receive the same support from our brand with an equal sponsorship.”
“We are thrilled to be continuing our partnership with Burger King®️ and the support that the brand is showing for the women’s team is unmatched,” said Stevenage FC CEO Alex Tunbridge. “The sponsorship from Burger King®️ will be used to help grow the women’s program and support the team.”
Pre-order your Burger Queen Shirt now by vising www.stevenagefcshop.com.